Over 20 years of experience in complex sales
Managing long sales cycles with high technical stakes, structuring strategic account plans and negotiating international framework agreements with industry leaders.
Home / Approach and experience
Approach & Expertise
1Vision
Turning technology into strategic value.
Developing a new B2B market or reviving an industrial business takes more than a standard sales approach: it requires a deep understanding of technological issues, a methodology for accessing key accounts and a command of complex ecosystems.
Our approach rests on one conviction: innovation does not sell itself, it sells through perceived value and building strong ecosystems.
2Profile
Founder profile combining field experience, strategy & AI
10 years at the heart of the hydrogen and energy transition sector
Development of new technology markets (fuel cells, electrolyzers), qualification of breakthrough solutions on European-scale projects ranging from 10 to several hundred megawatts.
From product logic to value selling
Coaching sales teams to move their pitch from a simple “price/product” trade-off to a high-value strategic positioning.
Dual top-tier academic certification
2026
Corporate Strategy (HEC Paris)To align field sales execution with the company's overall vision and governance.
2026
AI for Business (ESCP Business School)To embed generative AI and AI agents at the core of sales performance: augmented prospecting, faster qualification and process optimization.
3Methodology
The methodology: the ecosystem triptych
Deploying an industrial solution or a breakthrough technology in isolation is the main barrier to adoption. Our method relies on synchronizing three inseparable pillars.
1Key account clients and “Early Adopters”
- Mapping of decision-makers and decision-making processes
- Co-design of tailored offers focused on ROI and value in use
- Negotiation of structuring framework agreements to secure flagship references and activate growth levers
2Partners & Enablers
- Identifying and activating synergies with equipment manufacturers, integrators, EPC contractors and value-chain players
- Building strategic alliances to strengthen the offer's credibility and accelerate market penetration
3Public and institutional stakeholders
- Integration of local, regional and European issues
- Alignment with public policies on decarbonization, sovereignty and innovation support, to maximize leverage
- Securing public funding to develop the first projects
4Part-time
The part-time advantage
Access the seniority, network and methods of an experienced business developer, without the commitment or fixed cost of a permanent hire.
Agility
A level of involvement calibrated to your priorities and the pace of your market.
Results-driven
Direct management of field actions, combined with continuous skills transfer to your teams.
Ready to take your sales to the next level?
Let's discuss your challenges and shape your next growth opportunities together.