Regulation
August 2026
AI Act: what applies to SMEs since 2 August 2026
Transparency rules are now enforceable. For most SMEs, the challenge is mainly about documentation.
Read moreHome / Insights
Insights
Our videos and analysis on sales strategy, innovation and AI, for industrial and innovative SMEs.
Go-to-Market strategy
A five-part series, from market analysis to performance tracking, plus the golden rules specific to industrial markets.
1:36Episode 1
B2B Go-to-Market strategy: the fundamentals in under 2 minutes
Video in French
2:06Episode 2
B2B market analysis in 6 steps: segment, prioritise, size
Video in French
2:00Episode 3
B2B value proposition and positioning: getting chosen
Video in French
2:59Episode 4
B2B sales and marketing execution: from strategy to action
Video in French
2:29Episode 5
Steering and implementing your B2B strategy: the dashboard
Video in French
3:11The 5 golden rules of Go-To-Market strategy in industrial markets
Video in FrenchDesign Thinking
Understanding the method and how it applies in industry.
Sales AI
A series on AI and competitive advantage in industrial SMEs, plus our articles on regulation, funding and research.
1:45Episode 1
AI is not a strategy: strengthening an SME's competitive advantage
Video in French
1:45Episode 2
Giving time back to those who sell: AI and meeting reports
Video in French
1:36Episode 3
My best expert can't be everywhere: AI and technical know-how
Video in French
1:35Episode 4
From specifications to quote: AI and costing customer requests
Video in French
2:51Episode 5
Monday morning: which prospects to call, which quotes to follow up?
Video in FrenchFunding
September 2026
Osez l'IA: Bpifrance rolls out 1,000 Data & AI assessments for SMEs and mid-sized companies
One year after its launch, the national plan moves to its next stage: assessments 40% funded, long-term support 46% funded, and a target of 80% of SMEs and mid-sized companies using AI by 2030.
Read moreResearch
December 2025
+77% revenue per sales rep who uses AI regularly
Gong Labs' analysis of 7.1 million opportunities confirms the gap between users and non-users.
Read moreReady to take your sales to the next level?
Let's discuss your challenges and shape your next growth opportunities together.